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Animal Feeds Sector
Innovative young business in the animal feeds sector
Growth Challenge
A young business in the animal feeds sector was delivering growth with an online subscription model but wanted to scale up and diversify as part of its expansion.
With a thin balance sheet and success that was directly correlated to investment in social media algorithms, the business model was not traditionally bankable.
With a thin balance sheet and success that was directly correlated to investment in social media algorithms, the business model was not traditionally bankable.
Funding Solution
Taking a solutions-based, open-minded approach, Upstream provided an initial modest £150,000 Trade and Supply Chain facility on day one which rapidly grew into a full end-to-end supply chain to invoice finance structure of £500,000.
With swift analysis and focused collaboration, we delivered vital funding just when it was needed the most.
With swift analysis and focused collaboration, we delivered vital funding just when it was needed the most.